'Influence of Advertisement on Brand Preference Essay\r'

'Vithya Vivekananthan, cleverness of Commerce and Management, Eastern University, Vantharumoolai, Sri Lanka vcvithya@gmail. com ABSTRACT Measuring the define of advert in Consumer Brand Preference is very indispensable for every groceryer. If advertizing does not urinate totally positive assortment in consumers’ sign preference, all the resources such as money, time and efforts spend on advertisement leave behind go in vain.\r\nMost of the vendors use Advertisement as a tool to retract substantially new customers and to go forward the existing customers. This question studies about the â€Å"Influence of Advertisement in Consumer Brand Preference in the voiced Drink Market”, which is one of the most war-ridden markets in Batticaloa. Every Brand in this market use Advertisement as a airfield weapon to overcome the fierce Competition. thither atomic number 18 numerous Advertisements of different well-fixed soak up smears opened in Television. But , the main(prenominal) thing here is, the marketer insufficiency to identify that, do all these advertisements positively influencing the consumers’ crisscross preference.\r\nIn order to conduct the tempt of Advertisement in Consumer Brand Preference, three main variables be considered with appropriate dimensions. They ar; Information, Communication and Comprehension. The incorporated questionnaire was used to collect primary data from two hundred respondents. The study found that all three variables sign high becharm of Advertisement in consumer blur preference. Even though it has high trance in overall view, the advertiser wants to consider the indicators, which have deplorable and moderate influence in their future developments of the Advertisements to make its position in the market in the long-run.\r\nEventually, this study recommends somewhat actions for improving the influence of Advertisement in consumer brand preference. †2 †Introduction The importance of gross sales on business survival and the connection between customers and sales, it is expedient for organizations to engage in programmes that muckle influence consumers’ decision to purchase its products. This is where advertising and brand focus are relevant. Advertising is a subset of promotion assortment which is one of the Four ’P’s in the marketing mix i. e. product, price, place and promotion.\r\nAs a promotional strategy, advertising serve as a study tool in creating product sentience and condition the mind of a potential consumer to obtain eventual purchase decision. Marketers’ survival depends on consumer happiness. Consumer satisfaction depends on their perception and brand preference of the concomitant brand. In brand preference, advertising plays a major role. Nearly everyone in the modern world influence to some degree by advertising. Organizations in both public and private sectors have learned that the mightiness to communicate effectively and efficiently with their target audiences is most-valuable to their success.\r\nIn today’s world, there are a myriad of media outlets-print, radio, and tv are competing for consumers’ attention. there are number of creative and attractive advertisements we can see and hear in television, Radio, newspapers and in magazines. within these media, television advertisements are more attractive and interestingly watched by mass audience. It has often been said that television is the ideal advertising medium where the consumer spends the most â€Å" oversolicitous” time. However, the main thing here is, the marketer want to identify the influence of advertising in consumers brand preference.\r\nNowadays soft drinks have become essential part in lifestyle of the people in the society. There are number of soft drink brands are available in the market. In those brands, some brands are very famous not solitary(prenominal) in Sri Lanka but a lso globally. For the research finding Coca-cola, Fanta, Elephant, and Ole are selected. These are the most preferred brand of the consumers in Sri Lanka. For these brands, different advertisements are available in Television. Some brands’ advertisements are more attractive than others are and some are new creative advertisements. There is no any television advertisement regarding Pepsi during the research period.\r\nTherefore, Pepsi was not take into consideration. †3 †It is very problematic to find people who never consume any brand of soft drink. Everyone in the society prefers a particular brand. We can see frequent advertisements for Soft drinks in Television. Companies spend much on their advertisements to attract more customers. So it is very historic to study its’ influence in consumer brand preference. Problem instruction There are numerous advertisements in Medias; television, radio, newspapers and magazines but, the important question for a mar keter is â€Å"do all these advertisements positively influence the consumers’ brand preference?If advertisement is not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. \r\n'