An Evaluation of the Distribution Channel Used by Starbucks

Date: 5th June 2011 To: Howard Schultz, CEO of Starbucks From: Minnie Lai, EK consultant Subject: An military rank of the dispersion channel used by Starbucks. The following fib is universe prepared as your request. The findings are as follows: Starbucks confederacy is an planetary  burnt umber berry and  cocoahouse bowed stringed instrument based in Seattle, Washington. Starbucks is the largest  deep brown berryhouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the linked States, over 1,000 in Canada, and over 700 in the United Kingdom. Starbucks sells drip brewed coffee, espresso-based hot drinks, new(prenominal) hot and cold drinks, coffee lofts, salads, hot and cold sandwiches and panini, pastries, snacks, and items such(prenominal) as mugs and tumblers. 1. Nature of Business Products cocoa: More than 30 blends and single?origin premium arabica coffees. Handcrafted Beverages: reinvigorated?brewed coffee, hot and iced espresso beverages, coffee and non?coffee blended beverages, Vivanno™ smoothies and Tazo® afternoon afternoon teas. Merchandise: umber? and tea?brewing equipment, mugs and accessories, packaged goods, music, books and gift items.

Fresh intellectual viands: Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. Consumer Products: Products in 13 countries (Austria, Canada, China, Denmark, Germany, Ireland, Japan, Korea, Mexico, Norway, Spain, UK and U.S.) in three categories: o java and Tea: Whole dome and groun! d (Starbucks and Seattles Best drinking chocolate brands), Starbucks VIA® Ready Brew, Tazo® tea filterbags and tea latte concentrates. o Ready?to?Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Discoveries® chilled cup coffees, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy+Coffee drinks; Seattles Best Coffee® Iced Lattes, Tazo® bottled iced and juiced teas. o Starbucks® Ice Cream: Super?premium coffee and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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