History of a food item Essay Example | Topics and Well Written Essays - 1000 words

History of a food item - Essay specimenThe name for the new beverage was proposed by John Pembertons book keeper Frank Robinson. The pharmacist business met difficulties immediately the same year was signed by a prohibition law that persuaded the chemist and unsuccessful businessman Pemberton to change his brands name and alter the formula for his commonly-used nerve tonic and headache remedy, Pembertons French wine-colored Coca, offered by a number of drug stores. Thus, when the revived coca-cola re-appeared in druggists, it possessed the valuable tonic and nerve stimulant properties of the coca plant and cola nuts, yet mellifluous with sugar instead of wine--Pemberton advertised it not only as a delicious, exhilarating, refreshing and invigorating soda- cat valium beverage but also as the ideal sobriety drink (Levenstein, 1993, p.152).Although the inventive pharmacist died just two years later, in March 1888 (Anderson, 1958), by that time he had created a corporation of the firs t coca-cola brand, concocted by his partners. On January, 1893, the formula was patented in order to protect intellectual property of the founders. And the coca-cola soft drink, whole unit sales totaled only 3,200 servings per twenty-four hours (ibid), is nowadays called the worlds most widespread beverage, acknowledged and consumed in 195 countries.It is interesting to note that until the beginning of 1960s, countryside and big city inhabitants took their favorite beverages from the local soda fountains or trumpery cream saloons. These places served as meeting places for youngsters as well as seniors but the rapid development of fast-food area and the area of bottled beverages was followed by the decline of popularity of soda fountain counters. Nevertheless, the status of coca-cola even benefited from this development, since small restaurants were so cozy and convenient that their customers took several servings of coca-cola for one person in order to stay there for a durable ti me. April 1985 was signed by a sensation the New Coke formula was released. This was called the trade secret release. A trade secret is defined as information allowing an individual to slang money, because it is not generally known. A trade secret could be a formula, computer program, process, method, device, technique, pricing information, customer lists or other non-public information. If the economic value of a piece of information relies on it being kept private, it could be a trade secret (Pendergast, 1993, p.208). As for coca-cola, its trade secret was a real miracle, and market and advertising techniques were concentrated (especially during the Great Depression, up to the 1970s) on the atmosphere of mystery that covered the invention and the process of creation of the beverage (Belasco, 1988). This marketing campaign is ongoing, even though it has new shape nowadays. The research of the 1980s suggested that coca-cola is not exactly safe for human health, so the formula has been changed several times from 1987 up to these days. Being ineffective to create a healthy image of the beverage, the marketers are now putting stress upon its style and fashion, as the trade mark collaborates with several areas of sport and fashion industries. In addition, in order to meet the requirements of American youngsters, the company launched the production of Coca-Cola Vanilla, Coca-Cola Cherry and Coca-Cola Light (for those who follow low-caloric diets). The 1996 Summer