Marketing & Strategic Planning

Italia del Gusto The Taste of Italy Sauces and Dressings Taste-testing Party Alita Adams Marketing & Strategic readying Ana Reina June 8, 2011 Problem And causa Objective olive garden is a restaurant chain own by Darden that delivers Italian-American food in a classy except sophisticated way. chromatic garden has been a highly fat food chain restaurant, except it is experiencing a dec downslope in profits over the past five years (Dicker R. 2011). A lot of families and young adults be cooking much at home (Dicker R. 2011). Olive Garden needs to expand its securities industry to grocery stores in order to reach the people that are cooking more at home. It has acceptn awhile for the saving to deject recrudesce and people are sacrificing going to dinner party to palliate money. Olive Garden experience an average of threesome share decrease in their guest count across their restaurants (2010 monetary Review 2011). A lot of restaurant owne rs involve experienced tough times with their business (Dicker R. 2011) and Olive Garden trusts to take a step ahead of its competition by religious offering its products to a refreshful market. Italia del Gusto product disembowel result contain a variety of sauces, not especial(a) to but including disparate varieties of spaghetti sauces and Alfredo sauces. Italia del Gusto testament also mystify a line of salad dressings featuring their notorious house salad dressing and a variety of staple dressings. Trigger Olive Garden will sustain a large taste-testing subject. The commencement trigger will be in Warwick, Rhode Island because it has the highest population of Italian residents in the United States (States With Highest dowry 2011). The event will be a tasting party with give-up the ghost quality chefs from the Olive Gardens culinary plant of Tuscany. There will be two celebrated chefs at the event. Chef Carmelo Greco will be cooking at the kickoff party. Giad a De Laurentiis will also be attending and c! ooking recipes with the new Olive Garden sauces and dressings. The party will be held Friday...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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