Lonliness and Friendship in Of Mice And Men Essay -- essays research p

Lonliness and Friendship in Of Mice And MenIn terms of emotional stability, there is iodin thing in life that is really needed, and that is friends. Without friends, people would suffer from lonliness and solitude. Lonliness leads to low self-esteem and deprivation. In the novel, Of Mice And Men, by John Steinbeck, the two main themes be friendly relationship and lonliness.There are two main characters, George and Lennie. Lennie is a massive man with incredible strength, but has a childs mind. George is a fairly sized man who is not incredibly strong, but has good common sense. What one man lacks, the other man makes up for. It is a double-dyed(a) example of how opposites attract. They are a perfect match, and that is why they have a truly great friendship.Although, no matter how much he tries, George cannot make up for the huge gap in Lennies mind. Lennie is so childish it is hard to believe for example when he sees things, he wants to touch and grab them. Throughout the book, t he stress of Lennies retardation begins to weigh down on George. Because of Lennie, they are drifters. Wherever they go, Lennie gets them into trouble. At their previous location in a town called Weed, Lennie grabbed a little girls dress to feel it and soon startled the girl with his elicit strength. So once again George had to rescue Lennie, and they had to move on. George knew he ...

Angels in America Essay -- Tony Kushner Literature Plays Essays

Angels in AmericaThe play Angels in America A jovial Fantasia on National Themes, by Tony Kushner, contained situations in which characters personalities underwent great changes from the beginning of the play to the end. One of the most significant and noticeable changes was that of harpist. She was married to the character named Joe, who she knew was gay and the focussing she dealt with this came to relate directly to her own sanity. In part unrivaled, Harper spent a lot of time with her imaginary friend and travel agent Mr. Lies. He was her consort appliance from the horrible reality she could not deal with that was her life. In part two, Harper came to grips with her husbands homosexuality and the fact that she was not termination to change him. As Harper learned to deal with her husbands sexuality she became more in touch with her own sanity.In part one Millenium Approaches, everything is falling apart in Harpers life. She is well aware that her husband is gay. Des pite not being told from his mouth, Harper knows and it bothers her that she is in a spousal relationship where her husband secretly desires a partner of the opposite sex from her. Nothing seems to be going right and instead of dealing with reality, Harper takes diazepam to flight from reality. Her imaginary friend and confidante Mr. Lies becomes her only companion. She can not function in real life anymore. She takes trips all over the world (imaginary world) just to get away. In Act Mr. Lies explains We mobilized the globe, we sent people adrift, we stir the populace and send nomads eddying across the planet. We are adept of motion acolytes of the flux. Cash, check or credit card. Name your destination. This excerpt illustrates the freedom that Mr. Lies allows Harper to experience. With the help of Mr. Lies, Harper could go anywhere in the world and have any experience without the burdens of real life travel. In Harpers mind, she gained all of the real life advantage s of getting away such as the feelings of escapism and relaxation, but did not have to deal with lifes hassles to obtain them. An example of the above is when Harper had Mr. Lies take her to Antarctica. Her reason for going there was to find people and the trip would ultimately numb her feelings and freeze her tears. This is a retreat, a vacuum, its virtue is that it lacks everything deep-freeze for feelings.. You can be... ... of the play she is taking the initiative to deal with her problems and more importantly take steps towards making things better in her real life. Towards the end of the play when Harper starts working out the situation with Joes homosexuality, Mr. Lies is around less and less. She did not need him anymore. He was simply an escape from having to deal with her real life. After Harper learned to handle what was thrown at her by life, she did not need Mr. Lies to take her away anymore. The interactions that Harper had with Mr. Lies delineate her ability t o deal with the truth. In Part One when he took her away all of the time and she went to him for advice, it was apparent that she could not handle her marriage and her life. Taking Valium and confiding in Mr. Lies was the only way that Harper knew out of her reality. In part II, Harper confronted her problems and was prepared to change what was wrong, she did not need an escape mechanism because she could now face the problems of her life that she could not admit and take care of when she would run to Mr. Lies. Harper grew from part I to part I, and the more she grew was the less she demand Mr. Lies to take her away.

A Career as a Public Health Specialist Essay -- Occupational Issues

There is no doubt with the advances in technology that, as a population, we are continuing to live longer just with the cost of medical care constantly on the raise, is it any wonder an industry would develop out of the concept of preventative maintenance? We are aft(prenominal) all, all too aware of this concept from large corporations who strive to maintain their expensive equipment in an attempt to secure the bottom line, to the local neighbor who would instead afford the costs of preventative maintenance over the expense of replacing a broken down vehicle. To that effect, automobile manufacturers have even begun to include study necessary preventative maintenance items in their owners manuals. For instance, I have to replace my timing belt and water pump every 75k miles in my Nissan. Interestingly enough, while we were focused on maintaining every social function else around us, somehow we forgot to consider our most valuable complex asset, our bodies. How is it that the maintenance of a human health and its murder somehow got left over looked and left to fall through the cracks? The need for public health specialistsUntil till recent years the thought of humans not only living well in to their 80s and 90s, but living vibrant lives was concept that did not appear to go hand-n-hand. However, directly the thought is not only real but, the concept and relevance of quality of life, both onward and well into the twilight years, is more important than ever before thus making the demand for, and need, of educators and health advocacy even greater. So, what is public health?The concept of public health is not a foreign virtuoso it ultimately emerged from the practice of heroic medicine. Yet today it has evolved into something ... ... us, knowingly or unknowingly, at greater risk that can and possibly will lead us to a dark place. If this trend is allowed to continue or, perhaps revelation through education suffices and people start making their healt h a priority, one thing is for sure, either way, the future of the public health professional is not only bright but it will only continue to get brighter.Sources1.www.whatispublichealth.org/what/index.html patronage What is earth Health2.www.healthstate.mn.us/pathways/specialtyareas.html Title Public Health Career Specialty Areas Sub-Specialties of Public Health3.www.whatispublichealth.org/faqs/index Title What is Public Health? Frequently Asked Questions4.www.pzfizerpublichealth.com/publichealthbooks.aspx 5.www.whatispublichealth.org/impact/achievement.html Title What is Public Health? Impact of Public Health

To Kill A Mocking Bird :: To Kill a Mockingbird Essays

Characters grow and develop and allow us to become a part of their lives in To Kill A Mockingbird by Harper Lee. This is square(a) because the story is told from the perception of a young girl called Scout. We get so close to Scout because the whole story is told from her point of view. We share her experiences as she would go by them, we are with her when some of the most important events in her life happen to her, life changing events that can change a person, like macrocosm attacked by Bob Ewell and watching her father defend Tom Robinson in court. We learn everything she learns, like why the Ewells and the Cunninghams live the way they live and why genus Atticus defended Tom Robinson in court. In only the first few pages of the book we learn so much about the town of Maycomb and the people in it, through Scouts narration. As the book progresses on, we see her grow up and mature, and begin to understand things that she didnt understand in the beginning e.g. her neighbor Boo. I n one of the first few chapters Atticus tells Scout that you never really understand a person until you climb into his skin and walk around in it. When he told her this she didnt understand and take on board what he meant. As the story develops we witness all the events unfolding leading to her standing on Boo Radleys front porch and fully understanding what Atticus had said. It is here that we realize that Scout has changed and now has different views of the town and the people in it to what she had in the beginning of the story.Jem also grows and develops as a character by the end of the book. We get close to Jem in the story because being Scouts one-time(a) brother, he is always with her. Jem is ten in the beginning of the story and the story continues until he is thirteen. He starts out very curious and always asking questions (not as much as Scout though) but he is older. We also witness him go through the same life changing events as Scout, but he has a different perception o f them, like when Mrs. Dubose dies, it isnt a big deal to Scout, but to Jem he learns what real courage is and that is undoubtedly what starts to change him from a boy to a young man.

Collision Avoidance: ADS-B or TCAS :: Essays Papers

Collision Avoidance ADS-B or TCASINTRODUCTIONBack landed estateCollision avoidance is something that has been a problem in aviation for a large time. Most of the flights conducted today rely on the see and avoid concept and ground radar. Both of which have their flaws. The FAA predicts that mid-air oppositions will increase by 300% all over the next 20 years due to the increase in flights being flown by all areas of the aviation community (Kraus xiv). Civil aircraft have had onboard protection from midair smashs lonesome(prenominal) since 1990 and general aviation aircraft are not required to have any collision avoidance technology onboard(www.cassd.org 1).In order to effectively manage the field airspace system in the future we will need to implement Free Flight. Free Flight is a concept designed to enhance resort and efficiency of the airspace by allowing aircraft to choose their own route instead of using victor airways (www.ads-b.com 1). Along with this freedom there i s still the problem of aircraft disengagement which when on an instrument flight plan is air traffic controls (ATC) responsibility. In free flight there may be areas where ATC cannot give the required collision avoidance necessary. In order to safely manage the safety zone around an aircraft, pilots will need to rely on systems installed in the aircraft for better separation. utilizationThe purpose of this report is to identify whether Automatic Dependence Surveillance Broadcast (ADS-B) or Traffic Alert and Collision Avoidance System (TCAS II) should be hardened in all aircraft if the FAA decides that there is a need for some collision avoidance technology to be required for all aircraft. TCAS is currently required on all commercial passenger aircraft over 30 seats and ADS-B is currently being tested. ScopeIn this report, I will discuss Automatic strung-out Surveillance Broadcast (ADS-B) ADS-Bs Advantages and Disadvantages Traffic Alert and Collision Avoidance System (TCAS) TCASs Advantages and Disadvantages Summarize which system is better for collision avoidanceBodyADS-BADS-B is a collision avoidance tool that allows aircraft to transmit position, speed, heading and identification via a data link to either other aircraft in the air or on the ground and/or controllers on the ground. ADS-B can also be used with equipped vehicles on the surface movement area. An ADS-B emitter will periodically broadcast the required study obtained from the onboard navigation systems. Other equipped aircraft will be able to receive this information and view it on the Cockpit Display of Traffic Information (CDTI).

Collision Avoidance: ADS-B or TCAS :: Essays Papers

Collision Avoidance ADS-B or TCASINTRODUCTIONBack territoryCollision avoidance is something that has been a problem in aviation for a capacious time. Most of the flights conducted today rely on the see and avoid concept and ground radar. Both of which have their flaws. The FAA predicts that mid-air oppositions will increase by 300% over the next 20 years due to the increase in flights being flown by all areas of the aviation community (Kraus xiv). Civil aircraft have had onboard protection from midair clashs single since 1990 and general aviation aircraft are not required to have any collision avoidance technology onboard(www.cassd.org 1).In order to effectively manage the subject area airspace system in the future we will need to implement Free Flight. Free Flight is a concept designed to enhance sentry duty and efficiency of the airspace by allowing aircraft to choose their own route instead of using victor airways (www.ads-b.com 1). Along with this freedom there is stil l the problem of aircraft withdrawal which when on an instrument flight plan is air traffic controls (ATC) responsibility. In free flight there may be areas where ATC cannot give the required collision avoidance necessary. In order to safely manage the safety zone around an aircraft, pilots will need to rely on systems installed in the aircraft for better separation. answerThe purpose of this report is to identify whether Automatic Dependence Surveillance Broadcast (ADS-B) or Traffic Alert and Collision Avoidance System (TCAS II) should be lay in all aircraft if the FAA decides that there is a need for some collision avoidance technology to be required for all aircraft. TCAS is currently required on all commercial passenger aircraft over 30 seats and ADS-B is currently being tested. ScopeIn this report, I will discuss Automatic pendent Surveillance Broadcast (ADS-B) ADS-Bs Advantages and Disadvantages Traffic Alert and Collision Avoidance System (TCAS) TCASs Advantages and D isadvantages Summarize which system is better for collision avoidanceBodyADS-BADS-B is a collision avoidance tool that allows aircraft to transmit position, speed, heading and identification via a data link to either other aircraft in the air or on the ground and/or controllers on the ground. ADS-B can also be used with equipped vehicles on the surface movement area. An ADS-B emitter will periodically broadcast the required breeding obtained from the onboard navigation systems. Other equipped aircraft will be able to receive this information and view it on the Cockpit Display of Traffic Information (CDTI).

Principles of Providing Admin Services Essay

Complete the table below with descriptions of at least two different features of a telephone system and how / when they would be used. FeatureHow / when used 1. Conference c totallys This makes it possible to speak to more than one psyche simultaneously. 2. Transfer Enables one to transfer a discoverer to another extension. 2. Prep atomic number 18 a brief report advising masses on How to follow make-upal procedures when qualification and receiving telephone calls When make phone calls the caller should make sure he or she has all the questions they want to ask, its good practice to beget a pen and paper handy to take messages and be ready to listen to the conversation attentively. When receiving a call answer after a certain number of rings, say the name of the comp whatsoever and branch if the organisation has multiple locations, listen carefully to the reason wherefore the caller rang, and its important to smile when talking on the phone as it.The purpose of giving a pos itive image of yourself and your organisation when making and receiving telephone calls. If possible, use specific information from procedures in your get organisation (or one that you are familiar with). A positive image is vital for any air so opening and closing phone conversations is paramount and knowing how to deal with individually caller efficiently. utilise the right tone and language as well helps to portray a positive image for the business and for the individual and also shows how professional someone is. Section 2 Understand how to handle chain armour 1.Explain the purpose of correctly receiving, checking and sorting mail and packages (both incoming and outgoing). Incoming mail Open mail not private unless cleared to do so Remove contents Date stamp mail when received Check and attach enclosures Sort mail according to department air is delivered or stack away by different departments by targetated staff and then put in the recipients in tray Outgoing Mail Collec t mail from each department Deliver mail to the mail room at an agreed sentence Sort mail into first, second, special and recorded delivery Weigh garner or packages Calculate postage costs Stamp or frank items at the correct cost Take mail to an suspend post incase or post office It is of paramount importance for mail to be sorted properly within any business because failure to do so means Loss of capability business Short and long term loss of revenue Workers unable to complete tasks leading to unsatisfied customers and moulderd time Irritated suppliers when they chase up payments 2. Complete the table below with the following information At least two examples of internal mail operates that are available to organisations At least two examples of external mail services that are available to organisationsInternal mail servicesExternal mail services 1. Intranet 1. Royal Mail 2. Secure pouches and bags 2. DHL 3. Describe two methods that you cigarette use to calculate postage c harges for mail and / or packages. Taking pack and dimensions of the item. With this method ideally, what is required is the length, width, height and weight of the package and a price will be automatically worked out for you and this helps to provide an accurate price for postage. Use of postage rate tables this is used to format the amount you charge per postage by delivery method and destination.Costs can also be specified by international postage, either by region of specific country. Section 3 Understand how to use different types of office equipment 1. Describe the main types of equipment found in offices and how they are used. Include examples of at least three different types of office equipment. Computers these provide a wide range of functions which make them useful for everyday situations. Once loaded with various package programmes a computer can perform various tasks from word processing, spreadsheets, database and even gaming. Printers used to produce copies of historys from the computer files. Photocopiers used to make exact copies of any document from letters or certificates. With photocopying you can make one or multiple copies of the same document. 2. Explain the purpose of following manufacturers book of instructions when using equipment. This enables the user to get most out of the equipment, understand the equipment before use and. Not following the instructions could lead to health and safety seeks, higher concern costs could be incurred by the user if anything goes wrong with it as warranties and guarantees could be void. 3. Explain the purpose of reenforcementing equipment clean, hygienic and ready for the next user. For any organisation quality is of paramount importance so clean equipment produces better quality products and with deadlines and targets to meet time and resources will not be wasted. In some organisations (call centre) people have to share equipment like head square offs so its al slipway good practice to m ake sure it is cleaned after use and ready for the next person to reduce risk of infection and spreading of germs. Also, if other people dont keep shared equipment or work stations clean this can have negative impact on the business as targets/deadlines wont be met as this could be de-motivating for other staff members.Understand how to keep waste to a minimum in a business environment 1. Explain why waste should be kept to a minimum in a business environment. Too much waste has a financial impact on the business in the long run. Too much property will be wasted to rectify the problem. For instance faulty machines can produce defective products. These defective products can pose to be a risk to the environment if not disposed off correctly can get the fined by authorities. And depending on the organisation, money spent of refunds especially on something that can be avoided causes loss of revenue. . Identify at least two main causes of waste in a business environment. People in the business due to making mistakes Materials and equipment 3. How can you keep waste to a minimum in a business environment? Describe at least two ways of doing this. Using email as a way of communication more within the business. This will help reduce the amount of paper used. The good thing slightly this as well is a database can be used to access all archived documents. Energy efficiency is another good way of keeping waste to a minimum.Staff members should get in the habit of shutting down their computers after work and making use of motion operated lights Section 5 hit the hay how to make arrangements for conflicts 1. Complete the table below listing at least two different types of clashs and describing the main features of each type of encounter. Type of clashingMain features Conference meetings This meeting is organised with high planning and structure, moderated by a chair person. The number of participants depends on the purpose of the conference. PresentationThese meet ings are held generally to inform the team about any new changes made in processes and procedures.In this meeting there is a presenter or two and in the end, the attendees have the opportunity to ask questions. 2. When set a meeting What sources and types of information are typically needed? -Date of the meeting -Start and finish times of the meeting -Venue and agenda of the meeting -Attendance list -Minutes from previous meeting -Reports for consideration in the meeting -The desired outcome for the meeting How should meetings be arranged? -Find out about the meeting brief -Confirm venue, catering and equipment requirements -Produce the agenda and meeting papers Invite attendees and send them the agenda -Confirm attendance -Make sure attendees needs are met -Make amends to correct any needs for requirements like catering -Collate and tally papers for the meeting within agreed time scales -Produce spare copies of meeting papers -Arrange the equipment and layout for the room Make su re attendees have a full set of papers -Take accurate notes of the meeting including attendance -Provide information and support when required -Produce a record of the meeting -Seek approval and amend the meeting record as necessary Circulate the meeting record to agreed time scales Section 6 Understand procedures for organising traveling and accommodation arrangements 1. Explain the purpose of confirming instructions and requirements for business travel and accommodation. It ensures that no mistakes have been made during the process Helps clear out any misunderstandings so its important to always check the facts with the relevant people so that everything is done correctly from the onset. It ensures that individuals arrive on time for meetings or appointments. 2.Complete the table below with an outline of the main types of business travel and accommodation arrangements that may need to be made and the procedures that should be followed when doing this. motivate and accommodation arrangementsProcedures TransportBook flights, train tickingets on time. If using own transport from airport have a taxi booked as well Long check in flights may be required with international flights Accommodation Book hotel for the appropriate dates Cost of room Meals which ones are included Location of hotel Money Arrange travellers cheques or foreign currency before the trip Insurance travelTravel information Confirm with the traveller that itinerary and documents meet the requirement Maps 3. Explain the purpose of keeping records of travel / accommodation arrangements in a business environment. This exclusively shows organisation and efficiency for the business as this information will be easy retrieved when needed again It makes it easy to account for things and the expenditure can compared with and reviewed against a budget This will enable the business to ascertain which areas they need to save money on. Section 7 Understand diary management procedures . Briefly explain the purpose of using a diary system to plan activities at work. Give at least two reasons. It helps keep a record of business schedules, activities such as meetings and appointments. And in a business environment it is vital in case someone is not well, colleagues can easily take a look at what you had planned for the day and what is a priority for the working day and sort it all out. For example, a diary helps to -Manage ones time -Note down tasks and tick once completed. 2. Identify the information needed to maintain a diary system in the workplace.In the workplace, the following is required -Who the meeting/interview is with -What the meeting is about -When it is -Where its being held -Why the meeting is being held Section 8 Understand the purpose of delivering effective customer service and how to do so 1. What are the differences surrounded by internal and external customers in a business environment? Internal customers are people or departments in the same organisation as th e service provider. For example marketing department is an internal customer of the IT department because it uses IT services. External customers are people who are not employed by the organisation or organisation that are separate legal entities that purchase services from the service provider. When a service provider charges for services and paid real money or exchange or services or products. 2. Explain why customer service should meet or exceed customer expectations. Meeting or portentous customer expectations automatically enhances the business reputation, first time customers will end up being loyal customers, increased sales and more referrals from satisfied customers who occupy in additional business by word of mouth.Include at least three reasons in your answer. High quality products at a warring price Fast, efficient and accurate service Trained staff that can handle their questions without referring them on 3. Explain the importance of building positive relationships w ith customers. Positive relationships are good for the business as this will have a good impact on the business and provides more public awareness with other potential customers. Ideally, the business should not promise something that they cant deliver, treating each customer as an individual and where appropriate use customer names.Outline two ways in which this can be achieved. Mutual respect between both parties Keeping clear communication channels open 4. How do customers demonstrate their own needs and expectations? -Customer complaints is a way of customers to offer a very clear insights in what they need and what they expect -To demonstrate their needs an organisation must design a system and procedures to help produce desired outcomes to meet the above -Asking questions -Body language -Active listening

Is Performing Arts a Waste of Time, Money, and Resource

Performing cheats is a waste of time, money and imaging? In the 21th centuries, mevery lot may think that execute humanistic discipline is a subject that existed for the teenagers who cannot excel well in studies. Most of the multitude also think that this subject is only for the teenagers that wanted to be an actress or singer, but actually this is a totally illogical mindset. However, the definitions of performing arts be actually a term that used to explain a topic art that brings a message of a drama, rather than just present for its own interest only and without any of the moral values.Furthermore, performing art is commonly means that a performance that are presented to audiences, but it does not representing a canonical theatrical play which does not refers to describe a group of arranged characters in normal script. Therefore, it allowed interaction between the performer and audience, such as spoken words or even the audience did not give any response it is still a response. The origin of performing arts can be found in many countries especially those European countries.As for Asia countries, performing art is still not very commonly use in schools. People choose to study performing arts for many reasons, it included many personalised beneficiations or just because they enjoy it. However, people have variety opinions towards how performing arts affect their life and is this really a waste of time, money and resource for studying this position subject. In my opinion, studying performing arts is not a waste of time.It is because performing in front of a crowd no matter it is a large or even a small audience can be very astounding but during practice time, people will more or little grow in confidence by seeing their improvements, they will be able to use this confidence in every phase in their daily life. The most important key that a performer need is communication, for example musician and actor communicate with the audience, actor, photogr apher and dancer communicate with director, they will be able to done their job with a well communication and cooperation.In this case, to be a part of the performing arts students can improve and develop interpersonal skills. In additions, there is also proved that participate in Music, Drama and Dance will improve peoples concentration levels in their work and also develop a new phase of understanding and knowledge to the particular subject. According to the research, there are also psychological and spiritual advantages which performing art brings calmness, self discipline, self expression and fulfillment.On the other hand, there are thousands of people in this whole capacious world think that studying in performing art this subject is really a waste of time, money and resource. They believe that whoever studied in this particular subject will not have any job opportunity in this society. This is a cruel society, most of the people may have the judgement that if you like to hav e stable income every month or year, you should not have achieving this by doing what u enjoyed. This means that only when hard work is paid then only people can have the satisfied outcome.

Htc Business Model Essay

Executive summaryUsing Googles Andriod platform has given HTC a boost, but now the Taiwanese handset maker are vulnerable to underwhelming sales in the States and Europe. Their hope? mainland chinaware.HTC that entered chinaware in early 2010, much(prenominal) later than its established peers. It is performing catching up with international premium faults, much(prenominal) as orchard apple tree, Samsung and LG, where HTC is currently aiming to get a slice of the pie. However, the partnership is too facing stiff disputation from topical anaesthetic disgraces who operate at the impoverisheder scathe market.In this Global Marketing proposal, we propose some(prenominal) initiatives for HTC to grow its current 1% market serving in the china wide awake call in market, including new products for HTC to tap into the lower price market as well as localized promotion reasons to sell ph ones in unpolished areas.It is time for HTC to s itinerary away from satisfied with being quietly brilliant.Context analysisCompany BackgroundHTC Corporate, founded in 1997, was a relatively flurry Taiwanese original design manufacturer (ODM). Incorporated as High Technology Computer, HTC focused on manufacturing of computer notebooks. The attach to created the worlds starting line pocket size PC in collaboration with Microsoft in 19981 it later developed the iPAQ, one of the earliest PDA for Compaq in 2000.HTCs close lot with Microsoft led them to develop XDA2 in 2002, starting time ever smartphone operated on Windows. The company remained true to ODM principles when it produced smartphones by efficiently catering for carriers specifications and requests. HTCs ODM smartphones continued to generate advantage margin as high as 20% compared to industry average of 5%3. According to Harvard Business canvass, HTC shipped more than 70% of the worlds Windows smartphones in 2006 at its peak.HTC won a reputation for excellent smartphones. But it wanted more, and began to i nvest more in innovation before eventually creating its own score in 2007. HTC set up a unit called Magic Labs4, where engineers from various disciplines come up with lots of ideas, even if most were quickly discarded. From this unit bred several(prenominal) ground breaking ideas, including HTC touch, a touch screen device that appeared few weeks before Apples first iPhone and first ever mechanical man phone in collaboration with Google.Reaping from the Androids high penetration rate, the company experienced unprecedented ontogeny from 2008 onwards and became the top seller of smartphones in America in 3Q of 2011, according to Canalys Research. HTC has recently eclipsed Nokia in market capacity and has climbed up to the no.3 spot for smartphones sold worldwide, behind Apple and Samsung. In terms of brand equity, the company has invested heavily in developing its own brand and broke into Interbrands top 100 Brands 20115 (no. 98) .China Macro-environmental FactorsPoliticsChina rema ined a single company directed republic since the founding of Peoples Republic of China in October 1949. Putting political ideologies differences aside, efficient decision-making is widely seen as a trace of Chinas political system. The profound changes that have taken place in various fields of this nation from Deng Xiapings Special Economic geographical zone in the 80s to the economic leaps in the turn of the century.Inefficiencies in the political system much(prenominal) as corruption still exist today, but Chinas communist party has taken bold steps for reform. The party has embraced market socialist economy to lead China out of poverty and soar to one of the most powerful nations in the world.EconomicDespite China has mounted new heights in her economy, outshining Japan as the second largest economy in the world, the slowdown in economic growth has not abated. The housing boom in the past decade is now over, implying that growth now weigh on heavy industry and local consump tion. In the past, China has finish offered massive infrastructure stimulus, as it did to prop up growth following SARS and the global financial crisis. However, local governments have learned not to overheat the economy, as evidenced by the late 2011 credit crunch in Wenzhou6. Central government is expecting a moderate GDP growth of 6%, but China is due for correction in its property and possibly stock market.SocialChinas Communist Party maintained its starchy foothold in the nation, as the country enjoyed a period of unprecedented prosperity in the past decade. As Chinas economy take flight, the number of local billionaires and millionaires grew by leaps and bounds. The wealth cattle farm, at the same time, widened drastically. As a consequence, there have been several localized pro-democracy campaigns since 2011. Termed Jasmine revolution, citizens used social network site such(prenominal) as microblogs to organize public protests demanding fairness, housing and food social issues that are a good deal overlooked during economic boom. Such unrests were quickly put to rest as Beijing aims to mitigate any form of dissidents since learning the hard lessons from Tiananmen protests in 1989. otherwise than localized protests and occasional controversy in human rights, Chinas social order have been maintained.TechnologyChina has sparked its technological boom since it gained put down to the world trade organization in 2001. Internally, China has developed a matured internet market which now boost one of the largest internet users in the world. In unsettled phones, the market evidenced a dynamic growth due to the rapid development of mobile subscriptions and growing third-generation (3G) networks.China Smartphone Market constancy analysis later Chinas telecommunications operators acquired 3G licenses, they formed several strategical alliances with mobile phone brands. For example, China Unicom has established alliances with Apples iPhone and Lenovos LePhon e, whilst Motorola and HTC and strategic partners with China Telecom.Customer analysisAccording to government statistics in 2012, China has become to first country to top 1 billionThe cell phone users, a soar from 2010s 787 million users. The number of users is equivalent to 74% of Chinas population. That being said, only 14% of users are 3G users. Mobile phones are seen as a necessity, as customers regularly use phones for texting and micro-blogging.Competitor analysisMobile phones are relatively consolidated in China, with the top five brands deriving well-nigh 72% of total retail volume stales in 20107. Top five brands are Nokia (34.2%) , Samsung (18.1%), LG (6.8%), ZTE (6.3%) and Huawei (6.3%). Apple (1.4%) and HTC (0.7%) are late boomers in the market, with both companies having entered China in 2009 and 2010 respectively.According to market research by Canalys8, international brands such as Samsung, Apple and HTC should continue to dominate in the space above RMB2,500 (US$400) . Leading local tier-one brands, such as Huawei and ZTE, are diversifying beyond the entry level by launching a number of high-profile, flagship smart phones. As of late, Lenovo has made efforts to penetrate the low cost, rural market by introducing models starting from RMB700 (US$158).Company AnalysisHTC in ChinaHTC only entered China in 2009 and occupied a market share below 1% as of figures in 2010. Its strategy is to challenge Samsung and Apple as the biggest smartphone players in Mainland, but it to a fault faces stiff competition from local brands such as Tianyu and ZTEDespite its geographic proximity in Taiwan, HTC started off late in China than in richer parts of the world largely because the countrys 3G structure was not as matured in 2009 as today.Targeting & PositioningHTCs mission statement is to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world class manufacturing and logistic and service capabi lities. Whilst this may have been a successful formula over the past 10 years in geographic location, HTC is in danger of falling behind competitors in China.HTC currently has 10% of the market for smartphones costing more than RMB2,000 (US$320). Its strategy is to print those high-end customers who utilizes 3G network and appreciates international brand. As if HTCs Magic Lab works tirelessly to come up with numerous innovative products, HTC currently bears a correspondent volume approach in its phones. HTC regularly pushes forward phones in the market. In 2011, when Apple had launched one new iPhone, HTC introduced fifteen new models.HTCs ChallengeAfter a meteoric fig up which placed it briefly atop the U.S. smartphone sales charts, HTC revenue as a whole in the first two months of 2012 was a staggering 45% down on last year. HTC has run afoul of punitive legal juggernaut Apple, which delayed the availability of HTCs handsets. Determined to reduce the fate looming over trouble d rivals like Research in Motion, HTC saw a big revitalization push in China, championed by several flagship phones such as HTC One X and Evo 4G Lite. Sales in Europe have been dropping but HTC saw better than expected revenue in China.The rise of HTC in China despite its late entry could be partially attributed to their advanced operating systems with Android and excellent hardware, such as dual join processing units and friendly features where the phone rings louder when in a bag. But with competitors catching up hardware specifications overnight these days, can HTC sustain its China growth?The challenge of HTC faces is not neither simply in hardware nor software. HTC needs to formulate a marketing and branding strategy for China, as to fend off the fierce challenge by international brands (Apple, Samsung) and local players.Proposed Marketing CampaignFor the proposed marketing campaign, we propose a bi-polar approach to target existing high-end customers of HTCs and also tap into the basal customers specturum, an area HTC has not entered so far.High-end customersHTC is currently focusing on high-end customers who are tech savvy, able and willing to pay for premium mobile phones. These high-end customers are currently up and coming professionals, live a fast moving lifestyle and mostly reside or work in first or second tier cities, such as Beijing, Shanghai and Xi Chuan. All of these customers have subscribed or are going to subscribe 3G network, in order to make the most of out HTCs smartphones.In addition to product quality and operating system, high-end customers nowadays also care about brand reputation and image. The proposed marketing campaign for HTCs high-end customers is therefore to enrich the brand experience and differentiate HTCs personality.Basic customersAs mentioned earlier, 3G users accounts to less than 20% of Chinas mobile phones market. According to market analysis, local players, best represented by ZTE and Huawei, are more popular amon gst price sensitive mass and lower-end customers. These basic customers reside in third tier cities or rural areas, demand basic functions for their phones and also aspires to own a smartphone one day.ProductDesigners collaborations are slide fastener new. Indeed, they are now a well-established marketing tool as well as source of income. Standard Hotel Group in America has joined forces with the likes of surfwear brand Quiksilver to provide exclusive trunks and bikinis that guests can purchase in the groups resorts. H&M, the Swedish fashion behemoth, took rise after asking Karl Lagerfeld, author for Chanel and owner of Fendi, to come up with a special collection back in 2004.For mobile phones,it is no different story. RIM collaborated with Porsche design and launched a high-end grand blackberry in 2011. LG and Prada started working together in 20069 and continued to attract fashionistas for their crossover phones.For high-end customers, HTC should leverage connection with a ren owned brand within the Chinese community and produce collaborate products. Nike would deem to be an appropriate choice, given the brand is held in high regards among Chinese and its innovative brand image aligns with that of HTCs. Nevertheless, Nike has strong connection with Apple as Nike currently produces Nike+ a tracking device that connects an athletes performance data with iPhones, iPods etc.If there is a brand for up-and-coming professionals which matches HTCs pricing and targeting strategy, Adidas would be a great fit. Rather than choosing a luxury brand such as LVMH or Gucci, a partnership with Adidas could not only appeal to the sports lovers, but also be perceived as socially acceptable. Partnering with luxurious goods might risk further alienation as the wealth gap widens in China.Adidas is actively investing on its mi adidas platform that rivals Nike+. The sports company enjoys a good reputation in China after sponsoring Team China in Beijing Olympics, and its innovati ve roots in products and designs could enrich the HTC brand experience.For basic customers, HTC could build 2G or even very basic 3G phones to attract the mass. With much reduced functionality and a lower price point, HTC could attract the 80% users who have not yet subscribe to 3G network. While the simpler handsets should have less fancy functions, embodying the HTC call mean that that the phones should still be innovative. HTC could be more localize with these phones by having local functions such as Chinese keyboard and improved durability that adapts to environment in rural areas. Perhaps basic phones could have a brighter screen for users to view the screen easily in open rural areas, or made in anti-sand materials as desertification is common in northwest China.Aside from hardware reengineering, HTC needs to redesign its software capabilities. HTC is relatively weak in content when compared to rivals such as Apple. It has no plans to launch its own app store, preferring inst ead to reply on Android marketplace and its apps. HTC acquired French content provider Abaxia in June 201010 to develop innovative apps for its devices. Recently, it has installed digital map apps in HTC Sense interface. Currently, there is a market gap in smartphone manufacturer originated apps in China. Almost all of the apps available on Android/iPhone system are developed by individual software company. HTC could potentially develop operating system with apps linked to popular Chinese social media sites, such as QQ and Sinas Microblog.PriceHTC should continue to target upper tier price points for its high end customers. Its currently price point closely resembles Apples and Samsungs, averaging around RMB2,500 (US$400). The high price setting strategy further illustrates HTCs ambition to compete with the international brands but the company could consider undercutting its price by a fraction, say less than 10%, than the leaders so as to gain stronger market share. Price reduction should not be publicize aggressively, as it might signal a loss in quality.For products in the lower end market, HTC should try to be a price leader in the arena. Lenovo markets its cheaper line of phones around RMB700, and HTC should try to undercut Lenovo. It is important to capture the basic customers first, with the hope that HTC could persuade basic users to switch to more expensive phones over time. dwellingAccording to Economists, HTC now as 2,300 classical retailers in China. Apple has 3,500 not withstanding its flagship Apple store and website while Nokia and Samsung have 9,000 each. HTC could open more shops by granting authorized retailers license, but it is easier said than done as brands jostle retailers for shelf spaces.Rather than investing heavily in opening its own shop, HTC could form a strategic partnership with popular online shop Taobao or Alibaba to reach customers in the second or third tier cities to compliment its e-shop. Further place promotion could b een referred in HTC ambassador campaign in People section.In first tier cities, HTC could theoretically leverage on Adidass store presence and distribution network. Nonetheless, HTC should adopt a selective approach by opening flagship store that can illustrates its customer experience.PromotionIn HTCs incumbent global marketing campaign, the company slogan is quietly brilliant. HTC commercializeds do not focus on the precise functionality of their handsets but the way large number use them. The concept itself is intuitive, but the campaign is not as much advertised in China as other places the slogan does not even has a Chinese translation. As a result, HTCs promotion in China is product focused. HTC One X advertisements were filmed where a photographer takes pictures with HTC phone while skydiving stressing the superior photographic camera quality of the handset.To revamp the promotion campaign, HTC should first come up with a better slogan for China or even for its global ca mpaign. Stressing on the way people interact with HTC cell phones is a good idea, but conceptually the slogan could be more straight forward Nokias connecting people or LGs life is good are good examples.For China specifically, HTC needs to build on build on enriching users experience. Yan Siqing, chief operating officer of China Telecom said HTC grew rapidly despite its late start because it provided a good user experience. Nationwide promotion campaign should focuses on how HTC helps people to capture their moments in life. Whether is at work, in sporting moments or vacation, a user-friendly HTC handset is always there to make things happen.PeopleSimliar to Unilevers Shakti rotary motion to help women in rural India to become entrepreneurs11, HTC could foster partnership with non governmental organisations, banks and local counties, to promote handsets at rural areas through employing HTC ambassadors. Ambassadors are underpriviledged residents in country sides and they are invit ed to become direct-to-consumer sales distributors for HTCs basic handsets for second or third tier cities. Contrary to normal mom-and-pop shops, HTC should provide training in selling, commercial knowledge and bookkeeping to help ambassadors become micro-entrepreneurs. This proposal could not only expand HTCs reach in the lower tier markets, but also been seen as a socially responsible act of goodwill.1Kim R. & Yoffie D., HTC Corp. in 1999, 8th Dec 2009, Harvard Business Review 2Sourced online http//xda.o2.co.uk/3Kim R. & Yoffie D., HTC Corp. in 1999, 8th Dec 2009, Harvard Business Review 4HTC The brand from no where The Economist, 7th Apr 2012, sourced online from 5http//www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx 6Wolfe A, Gurushina N & Gassambe I, China Outlook The Tao of Hard Landing, 28 May 2012, Roubini Global Economics Report 7Mobile Phones in China, year Briefing, 19 Sep 2011 Passport GMID 8http//www.digitimes.com/news/a201 20619PR203.html9http//www.gizmag.com/lg-prada-collaborative-phone/20862/ 10http//www.ubergizmo.com/2010/06/htc-acquires-abaxia-to-strengthen-its-software-capabilities/ 11http//www.unilever.com.au/sustainability/casestudies/economic-development/creating-rural-entrepreneurs.aspx

Life and it’s colours Essay

Have you ever imagined life without color? We are so used to seeing colors that they have call on something we take for granted. We can judge the significance of colors with the fact that most are associated with our emotions and different activities in life. White symbolizes peace, red symbolizes both love & anger, chickenheartedness is for friendship, green implies jealousy.All colors have their own place. But what if our life had no colors? How would things look, and most importantly, how would our pictures look? For this post, weve collected around 30 examples to bear witness you the importance and significance of colors in our life. Have you ever imagined life without color? We are so used to seeing colors that they have operate something we take for granted. We can judge the significance of colors with the fact that most are associated with our emotions and different activities in life. White symbolizes peace, red symbolizes both love & anger, yellow is for friendship, gre en implies jealousy.

PTLLS Unit 012 Principles of Assessment in Lifelong Learning Essay

Produce 1 Written Rationale of 1000 words for all aras of research in 1 to 3. 1.1 Analyse how types of legal opinion ar used in lifelong learn perspicacitys should be a regular process it might not always be formalised, but you should be sight what your learners are doing, asking questions and reviewing their progress throughout their time with you. Gravells A. Page 113.Assessments are used to track not only learner but tutor progress. infra I break documented some utilised in my everyday teaching lifeInitial AssessmentUndertaken prior to a lesson or pedigree is delivered and helps direct my session planning to meet learners expectations. Ideally this identifies prior knowledge, separate learners current levels and any special requirements. Undertaken use a combination of the following* Observations* One-to-one evaluation Is the learner is on the right level Will they successfully complete all requirements to pass this course. * Competency tests (Functional Skills). Is t here is any weakness? Additional modules to aid the learner.Formative AssessmentAn on-going process taking place during sessions taking the form of * Quizzes and puzzles. Helps ascertain knowledge absorption. * Verbal question and answers. Helps see if the learners compreh culmination the topic. * Journals. To help the record feelings, what went right and what can be rectifyd on. This helps me assess teaching to the correct level or beneficial I adjustments to my plan and methods. * Observations. I can walk around the room and observe the learners work. Summative AssessmentsCarried out at the end of a course to measure how much has been retainedusually through * End of course formal tests or exams. To see what they have learnt. * Portfolio This is a turn around ion of the learners work throughout the course.1.2 Analyse how mind methods are used in lifelong learning To identify what prior knowledge a learner has, I would create a self-assessment questionnaire that requires specifi c answers, (tick boxes). I would then build this into my session plans.Diaries or Learning Journals are used to document on-going learning from each session. gain is measured and any gaps in teaching or learning addressed.Simulation is used to see if learners are able to understand instructions and reproduction of what they have seen or heard in everyday life situations.Assignments evaluate how well learners are able to research particular subjects then put their findings into words.Discussions are a good vehicle for assessment and understanding when other methods may be difficult to manage. mates feedback where fellow learners appoint their comments and ask questions for clarity.1.3 Evaluate strengths and limitations of assessments methods to meet individual leaner involvesQuizzes and puzzles can be used informally to assess if learning is taking place. However if the purpose is to measure individual learning the questions need to be varied. The most effective way is to have the assessment computer generated though this is not always possible if the correct software or easiness is not available.Diaries aid literacy and language skills. The learner would also be able to reflect back on what they have learnt building their confidence toself-assess. In prescribe for this to work, there needs to be clear aims and objectives.A portfolio is a formal way to gather indicate produced over a period of time cover version all topics taught. This needs to be checked for things such as plagiarism and if information used is current and correctly referenced.Role play is another assessment method. The learners are given a scenario from their lesson which they have the opportunity to act out linking theory to practice. There needs to be clear explanation given, this can be time consuming and not all learners may feel comfortable playing roles.Examinations can assess what learners have retained by just recalling information. The have side of this is that learners may ha ve only been taught what is needed to pass the exam and not retain any of the other theories they may need at a later stage.2.1 Evaluate how to involve learners in the assessment process As a tutor I will carry out various methods of assessment to maintain continuous improvement I also involve my learners in the process.By giving my learners clear guide deciphers they undertake peer to peer assessments, where they give verbal feedback to each other. This stimulates focus on the subject being taught encourages communication skills and the discovery of common ground. Sometimes comments coming from a peer can be better received than from the tutor.Checking their own work and progress through self-assessment is useful as this gives learners an opportunity to step back and reflect on their objectives and whether theyve attained them.I also conduct one to one tutorials in an informal manner where we discuss objectives, progress and maturement. This demonstrates positive and individual i nclusion. As stated by Wilson L. (2009). page112 Assessment is a term given to checking that learning has occurred. It may happen at anystage during the learners progress through their qualification. Assessments are also a tool to motivate and boost the confidence of learners.2.2 Analyse the role of peer and self assessment in the assessment process Peer assessments are a good means of plunk foring and sharing ideas. During teaching sessions I am able to describe my observations and justify how I reached conclusions. My peers may check into or get me to look at what Ive expressed in a different way thus through discussion we come to a consensus.Looking at peer assessment on my micro-teach session. I was pleased with the feedback. It clearly showed what I am confident in what I need to improve on and what I should consider for future delivery. Their feedback was encouraging and it has confirms I have made the correct decision career-wise. I found putting into practice what I alread y know with what I have learnt over the past few weeks very useful. There were some challenges I had when creating my own micro-teach session, this is all part of the learning process for me. Both during but predominately as session come to an end I to do a mental self- assessment leading to putting elaborate my own thoughts on paper to aid improvement going forward.3.1 Explain the need to keep records of assessment learning Assessments should be documented create evidence of learning, how it is evaluated and progress made. Records also serve for the purpose of verification for audits, for quality assurance and for regulatory bodies.* Assessment tracking can be used to show development and learners requirements being met. * Feedback and action records are used to show that a learner has had feedback, what was agreed and when it is carried out. * Learning styles results will aid with inclusiveness when reviewing or creating session plans. * Enrolment forms to confirm the learners de tails, emergency contact, whether they are permitted to study and what the learner signed up for.3.2 Summarise requirements for keeping records in an organisation All government, legal and organisational guidelines should be followed andregularly audited. Confidentiality must be maintained at all times by any persons holding/using personal data in line with the Data Protection and Freedom of Information Acts. Records should be accurate, legible and current with specific rules regarding storage, access and removal of obsolete information.All methods should be to an agreed bill irrespective of who, whom and how undertaken. WORDCOUNT 1089BibliographyGravells A. (2012) Preparing to Teach in the Lifelong Learning Sector 5th Edition, London Learning MattersWilson L. (2009) Practical Teaching A Guide to PTLLS & DTLLS. Cengage Learning EMEA

Typical 360-Degree Feedback System

360 Degree Feedback This usually means an individual being rated by peers, supervisors and more or lesstimes clients, as well as doing self-assessment. All indications are that 360-degree appraisal in one form or another is probable to be utilise more extensively it is not some provisional fad. An example of a Traditional Feedback versus a 360 Degree Feedback, you can cipher below.Basically you can see at the Traditional Feedback, there is only one direction Feedback, from Supervisor to Employee. On the other hand, there are a variety of canals of Feedback to employees. Typical 360-Degree feedback body The 360-Degree feedback system works with the following two ways The Questionnaire This basically shows a series of statements about the target managers performance and efficiency, and frequently is linked to the key competencies described in an organisation.For example, if there are eight competencies thought to be pertinent to the organization, there might be somewhat like fi ver to eight questions asked in relation to each of them. More or less there would be sixty questions. Some organizations mix all questions together some group them under related capability direction. The Raters The focal manager (meaning the person on whom the feedback is being given), completes a self-rating while being rated by others.Many companies go out the individuals to decide who contributes to the rating procedure, according to who is in the best send out to remark on their performance. Most often the number of raters scope between three to twenty, depending on conditions. The Feedback process There are three major elements to this process First is the individual who collects the feedback Second is the feedback report and how the data are represented within in it Third is the supervisor in which this information is conveyed the focal managerThe whole rating forms usually go either to a designed basis in HR or to an external expert less often, they go to a senior manager. Whoever collects the data has the task to gather them in a form that leave alone help the receiver. He/She has to combine the ratings and present an average score, on each competency, broken down by rating group (peers,etc), perhaps place the self-rating together with it. Provided that the numbers in each group are adequate, this preserves secrecy for the respondents.

Partner Selection in Joint Ventures Essay

Achieving constant phone line growth, in terms of surface, sales, technology, skills, profits, and a host of other factors is the undeniable principal(a) priority of most business corporations in todays intensely competitive business scenario. Spurred by constantly changing technological, economic, and political conditions, most business managements continue to look towards achieving constant all round growth, not just to obtain competitive advantage and to satisfy their stakeholders, scarce also to fuel marketplace prices of company sh ars, business valuations and the concomitant increases in performance bonuses and management remuneration (Beamish, 1988).Businesses hurl traditionally grown through strategies of internal growth and acquisition, acquisitions often enlarging the size of businesses manifold, much more in fact than organic internal growth could ever have done (Beamish, 1988). The recent acquisition of Arcelor by the Mittals of London is informative of how an acqu isition can propel a company to the forefront of an industry in terms of size, sales, geographic spread, and profits.Capital acquisition, though undoubtedly the most effectual vehicle for achieving strategic growth requires significant resources and is unfortunately not a truly viable option for most companies, especially those which are young, dynamic, ambitious, and look towards achieving unbendable growth through enlargement of geographical spread, entry into new territories, accessing of new and more sophisticated technology, and enhancement of product portfolio (Gannon, 1993).Sw lay offing smaller businesses not being very possible for much(prenominal) organizations, their route for growth leads them towards forging alliances with other business firms through unhomogeneous arrangements, be they strategic alliances, representations, franchises or joint ventures (Gannon, 1993). Joint ventures (JVs) al showtime two business firms, irrespective of their legal status, (private/ public stock corporations or partnerships) to come together through a legal entity in which both companies endure equity and share in the control and profits of the venture.Very obviously joint ventures have many advantages (Geringer and Hebert, 1989). They enable and empower companies to increase and improve their operations by using their strengths, spreading costs as well as risks, enhancing financial access and strength, achieving economies of scale, and accessing technologies and markets (Geringer and Hebert, 1989).The JV process opens up companies to new thoughts, helps in increase competitive advantages and enables them to achieve their strategic goals through the creation of synergies with other organizations, acquisition of technologies and skills and diversification of activity (Geringer and Hebert, 1989). With such a range of advantages to be gained from the activity the oscilloscope up of joint ventures has come to form an integral part of the corporate strategy of mos t progressive and ambitious companies. Definition of ProblemWhilst joint ventures have become an accepted, popular and much used mechanism for the attainment of a number of strategic objectives of different companies, their rate of success ironically continues to be low (Harrigan, 1988). Some management experts, who have in the past attributed this low success rate to basic incompatibilities between different cultures and attitudes towards business, are at a button to explain why the failure rate of such activity continues to be high even for ventures between companies that belong to the same country (Harrigan, 1988).To take the manage a step further there have also been occasions of JVs failing between two companies, not just of the same country but also of the same group (Harrigan, 1988). Although many such ventures do progress to doing business and making profits, their overall achievements tend to be less than what was originally envisaged, such mediocre results often booster cable to loss of partner interest, the relegation of the venture to that of a less important activity and subsequently to the search for buyers for the business (Beamish, 1988). internationalist joint ventures of course fare even worse, a fact that has led many experts to wonder whether the establishment of joint ventures are strategically sound decisions or fall into the category of basically risky business decisions whose success depends on the playing out of a number of unpredictable factors (Beamish, 1988). One of the major reasons leading to failures or their less than happy performances of joint ventures, management experts believe, lies with the coming together of wrong people, or to put it in the perspective of one of the partners, the wrong natural selection of a JV partner (Geringer, 1988). Research ObjectiveThis research paper aims to investigate the various issues that are considered during the selection of JV partners, particularly the strategic reasons that are invol ved in the formation of international joint ventures, the areas of difficulty and the potential points of conflict that could occur between partners during the course of the JV, and the different issues that need to be considered at the time of selection of partner and the sealing of the JV. Methodology and Structure The methodology for researching this paper follows from the framing of the research objective and deals with the most appropriate means of accessing applicable data.Such methodology involves choosing between adoption of quantitative or soft research methods and deciding whether to obtain data from primary and/or secondary sources. numerical methods, being best suited for research papers that require data to be obtained from many respondents, are not appropriate in the present context. Considering the complexity of the issue being investigated, the subjective nature of information to be analysed, and the interpretation required, as also the need to answer how and why questions, the paper calls for the adoption of qualitative methods.The methodology entails collection of information from secondary and primary sources through the study of available literature on the subject, the bibliography at the end of the paper listing the various publications studied for the purpose. Whilst the study would have been qualitatively enhanced by direct 121 interviews with managers with experience of international joint ventures, such interviews are difficult to arrange at this moment because of the economic crisis and the tremendous disturbance in the corporate world. The paper thus depends exclusively upon a study of the relevant literature for arriving at the findings. schooling available on JVs, although extensive and qualitatively rich, is fragmented, and information has had to be obtained from various sources. Whilst the paper is limited by lack of information from individuals with direct first get to experience of joint ventures, efforts have been taken t o consult a variety of information sources from different authors and institutions for purposes of cross validation and verification. The review of literature is taken up in the following section, which in turn is followed by an analysis of the findings, conclusions, and suggestions.

The More Effective ICT Management Education Essay

Nowadays, most schools ar increasing conglomerate in the consumption of study and Communication Technology ( ICT ) in their instruction environment. The more effectual ICT committal is the more benefits that the pupils, the staff and the house use ups receive from its ICT investing. westmost Moreton Anglican College is the school preparation move armorial bearing operate to its pupils. The Information and Communication Technology section focuses on the more specific ICT degree that the pupils learn just most ICT package usage, societal issues and scheduling evaluates and modifies the ICT Information Processing and Technology ( IPT ) and Information Technology Systems Programs ( ITSP ) to guarantee the emerge engineerings and future carry outments of our society atomic number 18 met.The intent of this study is to supply the nurture about the systematic surgical process of ICT direction establish on the IT Infrastructure Ecosystem at westmost Moreton Anglican College. In fixing the study, the discipline is gathered largely from via electronic mail to interview the Information and Communication Technology Department, West Moreton Anglican College s News, though information from the web sites and text edition was anyway utilized. The analysis takes into history the boldness construction, environment, nature, policies and its engineering. The information is presented in 3 bundles which are Management deductions, Organizational issues and Technology facets.The study is prepared based on the demand of IT Infrastructure Ecosystem of the West Moreton Anglican College and interpolation of the analytical procedure of why the befoul Computing is of import for the College and what benefits the school could obtown(prenominal) from Big entropy.As puting in its IT substructure, the College updates the current package and hardware, which are including a complete waiter refresh and migration to Windows 7 and Microsoft Office. The college starts to utilize the informations 3 of Cloud Computing, it s the line up to allow the pupils go to the cloud , and the pupils could be able to ingress their school assignments easy from their ain aim Personal computer, West Moreton Anglican College s Personal computer and their iPad that is besides convenient to the instructors to fix the lessons, whenever they want. Additionally, the College launched its ain iDevice App available on iTunes that gives pupils and instructors instant, unafraid admission price to information including their timetable, day-to-day notices, appraisal and jaunt calendars and College events calendar. This session revisits primordial determinations that were required to be made in order to back up this enterprise, hazards identified, obstructions, benefits to pupils and instructors and a expression toward the pastime few old ages of this on-going enterprise.West Moreton Anglican College launched the Technology and Information Services Strategy which are integratio n Digital Teaching and Learning. The plan has been supported by practical, collaborative infinites utilizing Edublogs, Facebook and Twitter. The pupils can post their noticing about school. This could avail the school might pick up the issues and protecting the college s repute and supplying a superior experience for the pupils and parents.1. IntroductionInformation and communicating engineering ( ICT ) becomes more of import portion of school operating theater exponentially. It is important that organisations know how to supply high-performance platforms for staffs hunt loads, schoolroom direction, information analysis, learning modeling and optical image, pull dispatch research, convenient cooperation between the co-worker, and coaction across multiple school. Most school usage ICT in their instruction environment, nevertheless they can non maximise the benefits to execute their concern undertakings expeditiously and efficaciously. I am traveling to place the West Moreton Ang lican College sustainable usage the information and communicating engineering to accomplish the operating of instruction aims. This study is being produced to supply the information of how to heighten and use in the direction of its IT Infrastructure engineering, and urge a scheme to assist school program to leverage Big Data to accomplish its singular instruction operation aim.1.1 Background of West Moreton Anglican CollegeWest Moreton Anglican College is have and operated by the Anglican Diocese of Brisbane. The College was established on 31 January 1994, from an initial consumption of 225 kids development to about 1600 pupils the College has a staff of 104 regular learning staff and 49 administrative and accessory staff and it is find on a semi-rural campus of 38 hectares in Ipswich.1.2 The services of West Moreton Anglican CollegeCo-educational environment of West Moreton Anglican College consists of Senior, Middle and younger Schools and Community Kindergarten, the colleg e besides opens International pupils programme.1.3 The mission of West Moreton Anglican CollegeWest Moreton Anglican College s mission to the pupils, harmonizing to the really first prospectus, is to develop the balanced, to the full rounded and motivated persons who can throw their maximal possible intellectually, socially, culturally, physically and emotionally let each pupil to prosecute star excellence.West Moreton Anglican College besides promises to parents is that their kids go away have a quality instruction at an low-cost financial value.The College s slogan is Faith, Knowledge, Service.1.4 The Structure of West Moreton Anglican CollegeWest Moreton Anglican College has a staff of 104 full-time learning staff and 49 administrative and accessory staff.The West Moreton Anglican College Council is responsible for pull offing the personal businesss of the College and supervising its concerns and public assistance.The principal, in concurrence with the school Council, makes the executive determinations that govern the school, every phone number good as holding the authorization over the employment of instructors. The Principal has a Senior disposal Team of 12 members. They are Principal-self, representative principal, Head of Senior School, Head of Middle School, Head of Junior School, Business Manager, Director of Curriculum, Director of Technology & A Information Services, Director of International Programs, Director of lark about & A Extra Curriculum Activity, These section are support in the countries of course of study, human imaging direction, installation direction, finance, and selling and development.As the College has three sub-schools every school severally set up of Head, Deputy Head and Receptionist. Head and Deputy Head direct staff with the support of five House Coordinators and single coachs. As the College is Christian Living, a Chaplain succeeds pastoral heed and nurtures the religion of the College community as a consentie nt.The academic plan has offerings in Agricultural Studies, Art, RAVE ( Religious and Values Education ) , Drama, English, Health and Physical Education, Information Communication Technology, languages other than English ( Nipponese and Mandarin Chinese ) , Mathematics, Music, Science and Social Science.The ICT section of the College digest services to every section of the college. It is every bit important as its services cover the whole school.1.5 West Moreton Anglican College StrategyBettering the manner we do things and raising the outlooks of and criterions for our community.Supplying plans that are antiphonal to student demands, sustainable and optimise pupil accomplishment.Constructing a civilization of high pupil accomplishmentPrioritisation and rationalization of plans to let for effectual resourcing to enable single excellenceKeeping and prolonging a antiphonal and effectual pastoral attention planTransforming our community through religion, service and acquisition.Empow ering personsMaking a sense of belonging yesteryear and nowBing unfastened to possibilities and unfastened to alterIntegrating religion and societal justnessRaising our repute and construction relationships so as to increase registrations and beef up our community.Bing recognised in the wider community for our cardinal strengthsEnhancing our think in the local communityIncreasing registrations to develop waiting listsImproved selling through raillery of oral cavity Strengthening our holistic attack to instructionExpand our market incursion intoAttracting, retaining and maturation high quality staff.Developing staff who are advanced, committed and professionalImproved communicating indoors and across the administrationStrengthening our HR capacityCommittedness to targeted, value-add professional development new catchment countriesRe-engineering our work flows and patterns to derive greater efficiencies and effectivity.Credence by staff of increased personal and group answerabil ity for readiness and effectivityImproved lymph gland satisfaction through concern procedure efficaciousnessBettering engineering efficiency by College staff to run into the challenges of this precedenceSupplying resourcefulnesss appropriate to our market places that are aligned to hold plans and precedences.All plans are suitably housed and resourced ( purpose built )Facilities and resources match or exceed market ( client ) outlookOur beacon plans are showcased and acknowledged by the wider communityAll plans supported by appropriate, contemporary engineeringGuaranting long-run fiscal sustainability.Debt reduced to degrees that allow for extra capital enlargementAppropriately resource the enterprises contained inside this programImproved pupil results Heightened parent satisfaction Enhanced staff battle extensive term fiscal stableness.1.6 The West Moreton Anglican College s relationship with external entitiesWest Moreton Anglican College has self-colored support programm e to the Australia Defence Families. The College has a Defence Transition Mentor who faces the pupils of Middle pupil and besides has a Defence passage Mentor who coordinates at Junior School. They assist Defence Families, peculiarly during passages between schools and during parental absence.As the West Moreton Anglican College is the largest supplier of Vocational Education and Training ( VET ) plans in Queensland, the College builds a steadfast partnership with the private sector, which allows pupils to take part in employment 1 twenty-four hours a hebdomad while deriving a nationally recognised making, typically Certificate II or III. This typical relationship with external entities is first-class tools to assist ease pupils have a unstable passage to full clip employment in an of all time altering environment.1.7 West Moreton Anglican College s web sitewww.wmac.com.au2. The IT InfrastructureAs the shared engineering of the elements, IT substructure provides the platform within a school s peculiar information system applications. It enables instructors, pupils and school staffs to entree a abundant scope of maps, services, larning tools and digital information resources which support instruction, larning and school disposal. IT substructure includes hardware, package and services. The whole College portions this engineering, which provides the maps for leaving the cognition, pupils information engineering ability preparation, and the school day-to-day service. Harmonizing to the text edition Laudon and Laudon 12th edn p.206 , the IT substructure of the West Moreton Anglican College is typically composed by seven major of interrelated engineering constituents.2.1 reckoner Hardware PlatformsWest Moreton Anglican College is taking the instruction sector s engineering revolution by making an Australian first iPad app that places critical information at pupils fingertips. The current transformation of the WestMAC app provides pupils with instant entree to day-to-day notices, timetables, mind calendars, jaunt inside informations and other of import College information.WestMAC Director of Technology and Information Services Tricia OKeeffe said pupils are better prepared when they arrive at the College and are more likely to concentrate and concentrate in category as a consequence of holding entree to the app. Supplying pupils and staff with instant entree to reliable, quality information translates into giving them the chance to do quality determinations, Ms OKeeffe said. She said the first version of the app was launched to pupils in early 2011 and the 2nd version, which introduces characteristics including on-line research databases, assignment assistants and cyber-safety resources, would be launched in the approaching hebdomads. Students in all sub-schools at the College including Junior School ( Prep to Year 6 ) , Middle School ( age 7 to 9 ) and Senior School ( Years 10 to 12 ) all have entree to the app and can entree it on their ain personally owned nomadic device. WestMAC pupils in Years 11 and 12 can entree the app via the iPad provided to them via the Federal Government s National Secondary School Computer Fund as portion of WestMAC s Mobile Learning Device Strategy. Students from Prep to Year 10 besides have entree to iPads during schoolroom activities. WestMAC Principal Geoff McLay said the College has embraced engineering as a agency of fixing pupils for the existent universe as they progress through their surveies and onto third instruction and employment. It is critical that we provide our pupils with learning resources that equip them with the accomplishments and tools they need to win both during their school old ages and beyond, Mr McLay said. The 2nd version of the WestMAC app will further develop our pupils self-denial and clip direction accomplishments, every bit good as supplying instant entree to planetary on-line resources to heighten larning results, he said.

Gothic horror Frankestein Essay

Intorductionbloody shame Shelley was brought up in radical surroundings. Throughout her life she was dominated by writers and poets. She had a very intellectual and opinionated family her mother was a campaigner for womens equal rights and her flummox was a political free thinker.Chapter 5 reveals that Mary Shelley has overturned the usual gothic conventions. She uses violent skag storms to take a leak an eerie, tense and ghostly atmosphere. The storm in chapter 5 is undramatic, it lacks violence and power which is completely diverse from the usual convention of a thunderstorm. Thunderstorms be usually the climax of what is happening but in this event its gives a sense of foreboding, a sense that something drastic is about to happen. The storm could reflect Victors obsession in his creation as this lead him to become dull and miserable. The scene is lifeless to stress the horrific and monstrous creature that Dr. Frankenstein brings to life.At the beginning of chapter 5, a cont rast between light and swarthy is shown. Darkness encroaches on the light as the quite a littledle was nearly burnt out. Shelley builds up the verbal description of the creature and begins with the dull yellow eye. By doing this Shelley builds up tension. It is a kind of calm sooner the storm until the monster is actually completely revealed.Shelley uses subliminal psychological landscapes to communicate with Victors feelings. They reflect his shifting mental stability. Sublime landscapes are the only landscapes extreme enough to communicate with his painful state of mind. Dr Frankensteins ability or power over bringing something so grotesque and macabre to life, lead him to turn in from the society in which he lives and isolate himself in the confines of his creation.Dear mountains My own beautiful lake How do you welcome you wanderer? Your summits are clear the sky and the lake are blue and placid. Is this to prognosticate peace, or mock at my unhappiness? By saying this, Vic tor is clearly offended by the beauty and prospect around him. It is as if calmnessand tranquillity angers him and torments his feelings of fear and isolation.Shelley uses Victor Frankenstein as the archetypal gothic protagonist. The qualities which he beholds are typical of the gothic genre. Dr Frankenstein a great deal rejects the values and moral codes of the religious society in which he lives. He cuts himself off from the world, and rejects to the contemporary developments to natural science. As a child I had not been subject field with the results promised by the modern professors of natural science. Frankenstein is characterised as the Byronic hero. Byronic hero, named after the 19th century writer Lord Byron, does not possess heroic virtues- but instead has many dark qualities. He has emotional and intellectual capacities which achieve him superior to the average man. He became acquainted with the science of anatomy and haunt in his knowledge. Being obsessed in something he believes in show his arrogance and yet passion about particular issues. often a Byronic hero is characterised by a guilty memory of some unnamed sexual crime- which often makes him repulsive towards the reader. Victor Frankensteins dream was maybe a subconscious desire toward his mother or guilt of being in a relationship with Elizabeth. Strange relationships and sexual undertones are the deeper and darker concerns revealed in his dream. In his dream, Elizabeth is in good health. But when he goes to kiss her, her lips become clear with the colour of her teeth.White lips are often associated with gothic conventions as they symbolise death and decay and reality from appearances. It soon turns into a nightmare when his mother decays before his eyes. He personalises his creation to his own family issues and it also shows that he is disturbed and somewhat feature by his creation. Maybe he has a deep feeling of guilt about destroying the bodies and he subconsciously wishes he never b ecause he wouldnt want his mother to be dismembered in the same way. This could be the reason for his isolation because he became so deeply engrossed in his sole occupation.Mary Shelleys Frankenstein differs from the usual gothic horrors as it deals with modern issues that are relevant today. The novel demonstrates the potential consequences of engaged with nature and shows its catastrophiceffects. It deals with the anxieties about advances in science and technology and the novel could be seen as a warning about the possible direction that scientific progress could take us. The consequences of when a man tries to create new life without a woman disastrous. Throughout the novel we are lead to think that in that respect is a deliberate absence of females and how Frankenstein avoids feminine issues. However, a closer look reveals that the creation of his monster is a travesty against a womans biological prerogative. In victors arrogance he believes he can create wonderful new life wi thout the role of a woman but Shelley demonstrates how wrong he is.

Widespread use of renewable energy

The first oil daze in 1973 increase worldwide concern about dwindling animation supplies. High oil monetary value was a mark of depletion worldwide naught originations. Since 1960s no large oil resources have been discovered in the cosmos. It suggested that universe oil output forget make its extremum within one or deuce decennaries ( Lauber, 2005 ) . The rise in oil monetary de marginine besides locomoteed the underdeveloped states victimization programs, which train big sums of brawniness for their early procedure of industrialisation. For developed states, the fluctuation in oil monetary values ca utilize scotch and societal jobs such as unemployment, trade shortages and higher rising prices due to their great dependence on oil import ( Seitz, 2008 ) . Since the industrialised revolution the ingestion of universe dynamism has been uninterrupted. With the modern-day universe population development, verve motive is lifting at a rapid rate, particularly in many devel oping states with a deficiency of resources on their ain refine. It is predicted that between 1997 and 2020 get-up-and-go demand will increase 60 per centum, 120 per centum growing will happen in developing states, particularly in Asia ( Hill, 2004 ) .If this tendency continued, the environmental jobs would necessarily deteriorate even farther. As a consider up to(p) proportion of the universe energy, dodo fuels bank bill for the premier beginnings of C dioxide emanations, which are chief subscribers to the erratic heating. Acid rain concentrated by acidulous gases from fossil fuels, amendss eco systems and corrodes human edifices. It is going a terrible job in Asia with the number ingestion of fossil fuels as the procedure of industrialisation accelerates ( Seitz, 2008 ) . The quickly spread outing usage of gasoline- causalityed vehicles could do terrible urban smog and spit little particulates, which are the greatest menace to people s wellness ( Jaccard, 2005 ) . Sanderson and Islam ( 2007 ) bear on that the way of economic development necessarily caused environmental jobs related to the overly usage of environmental resources and mood plunder besides impact some sectors of the economic system such as H2O resources, agribusiness, expatriation and touristry, which are vulnerable to climate alteration.In general there are three major solutions for the subprograming energy demand and world-wide environmental jobs, each of which has its attractive forces. First fossil fuels can be used more cleanly and expeditiously, which could lend to a decrease in energy strength and cut blue the emanations of nursery gases. Energy preservation can take consequence in short term and great execute on have energy system without great passage. The economic system in the joined States increased 30 per centum while the oil ingestion declined 20 per centum between 1977 and 1985 because the state used energy much more expeditiously ( Seitz, 2008 ) . Second, atomic pl y emits no railway line pollution which could greatly turn to the environmental jobs. France shifted to atomic as its major power of electrical energy in response to the energy crisis, and by 2005 it reached one of the universe highest rates by supplying 80 per centum of its electricity from atomic beginning ( ibid ) . trio renewable energy involves uninterrupted energy beginnings and produces small pollution to the environment. There is immense potency in this new energy beginnings to run into much of the turning energy demand and sec by bit replace fossil fuels with equal support ( Middleton, 2003 ) .For every bit long as the planetary economic system continues to development and operate on the footing of limited energy supplies, the great demand for energy services in the hereafter would do terrible energy crisis. Increasing energy efficiency can assist to countervail the rise in energy demand, but it is improbable to turn to all the unneeded demands ( ibid ) . Furthermore, t he environmental taint caused by fossil fuels will go on to necessitate options. Lauber ( 2005 ) maintains that while the make up cost of salvaging one ton of C by increasing energy efficiency is well disappoint than by utilizing renewable energy to avoid emanations, renewable power will play a design in the long tally, energy efficiency can merely work out short term job. Besides the safety and atomic waste jobs, a important growing in atomic power usage would increase trust on imported U. Dependence on energy imports would still be a first job for states with a deficiency of resources. In add-on, the atomic beginnings besides face energy crisis as it is shown that the known militias of U will merely last for 60 old ages by present counts. ( Traube, 2004, cited Lauber, 2005 ) .Therefore, renewable energy seems to be a better option based on its two salient advantages infinite beginnings and small pollution. renewable energy may be defined as energy generated from pictorial res ources in the environment such as sunshine, air current, tides and geothermic heat, which are continuously replenished. Harmonizing to the definition renewable energy will neer run out. For this ground, renewable energy could be an ideal solution to the energy deficit job. Additionally, renewable energy does non puzzle out forth pollution straight, which will relieve the serious planetary environmental impairment. Renewable energy is really already in widespread usage approximately 20 per centum of universe s electricity production comes from hydroelectric dikes in many developing states biomass provides the lone power for cookery and warming India and China two have primary air current power electricity programs, with 2,000 megawatt marks Some Middle Eastern states are seeking to research the H production powered by solar energy as a long-run option to dependence on merchandise oil The large-scale federal authorities in the United States received increasing R & A D support for renewable energy after the 1974 oil daze ( Elliott, 1997 ) .The widespread usage of renewable energy in many states clearly shows that the publicity of renewable energy engineerings provides great advantages for both bounteous and hapless states. In industrialised states, solar or weave energy necessitate extremely arch(prenominal) and knowledge-intensive employers, which will be an drift to a new occupation hunting inclination. Using biomass with more cost-effective engineerings for cookery and warming in developing states where the biomass is ordinarily used inefficiently and prodigally can convey big benefits such as a decrease in deforestation. Examples are the widespread usage of alter wood and wood coal cooking ranges in Kenya every bit good as the production of ethyl alcohol from sugar cane in Brazil ( Amann, Laumanns and Uh, 2006 ) .However, one renewable beginning may bring forth small or no pollution, but have other indecorous environmental and societal conseq uence ( Hill, 2004, p.325 ) . Hydroelectric dikes generate low nursery gas emanations but affect both up- and down-stream ecosystems and coerce many people who live along the river into taking from their places. Solar power does non bring forth direct pollution. During the procedure of fabrication and transporting solar panels, energy storage and keeping machines, nevertheless, pollution will be generated.Renewable energy has to face three challenges in its practical application. First, the beginnings of energy are non uninterrupted. For illustration solar power can non be accumulated at dark and lupus erythematosus is generated on cloudy or showery yearss with small sunshine ( Hill, 2004 ) . The job with air current power is that the air current may non be blowing when and where it is needed. Therefore the large-scale storage of solar and weave energy is necessary and needs both proficient and fiscal support. Second, renewable energy has comparatively low energy denseness. Take the instance of solar energy, to run into the big energy demand, big countries of land are required to be covered with solar panels. Harmonizing to the US Electric Power Research Institute, to run into 25 per centum of America s electricity demand about 6000 square stat mis of solar farms, an country peers to the Connecticut State, are needed ( Hill, 2004 ) . Biomass energy will confront the same challenge. Large land countries used for biomass energy demand to stay forested. This could do land-use struggles because the important growing of the universe s population will necessitate increasing nutrient production and more land dedicated to agribusiness. There is a tradeoff between the two methods of land usage ( Jaccard, 2005 ) . The 3rd challenge involves inconvenient location of power workss. Large-scale solar power workss need to be located in countries with plentiful and long-time sunshine. The best air current power need the energy sites with reliable and strong air currents. These locations are normally far from energy ingestion centres. Transporting the power to clients requires substructures and complicated power line organisation. Peoples normally do non desire power lines near their places or schools and a deficiency of transporting substructures are all obstructions to the subsisting feasibleness.There are besides political and finicky barriers to the acceptance of renewable energy system. Many authoritiess choose conventional fossil fuels to renewable energy due to tradition, acquaintance, and the size, economic strength, and political clout of the conventional energy industries ( Geller, 2002, p. 43 ) . In developing states loans for building renewable energy undertakings have been rejected by the public Bank and many-sided development Bankss due to their little undertaking graduated table, strangeness with the engineerings and higher expend hazard ( Martinot, 2001, cited in Geller, 2002 ) .In decision, despite those barriers and disadvantag es, the widespread usage of renewable energy meets the demands of sustainable development in a long term. Whether in footings of increasing energy efficiency, switching to atomic power or developing renewable energy beginnings, the future effects can non be evitable. Even though renewable power engineerings were in most instances non to the full competitory commercially and the switch to renewable energy system will take a long period, their costs had the possible to fall quickly, and by 2020 should be able to surpass fossil fuels ( Lauber, 2005 ) . Nuclear power was evaluated as being more expensive than renewable energy and as keeping small opportunity of cost decreases in the hereafter. At the present phase unalike beginnings should be used together and the development of renewable energy should be given more accent.MentionsAmann, Dirk, Laumanns, Ulrich and Uh, Dieter ( 2006 ) Renewable Energy a planetary reappraisal of engineerings, policies and markets London Sterling, VA Eart hscan.Elliott, D. ( 1997 ) Energy, Society and Environment Technology for a sustainable Future. New York Routledge.Geller, Howard ( 2002 ) Energy Revolution Policies for a Sustainable Future. Washington, DC, USA Island Press.Hill, Marquita K. ( 2004 ) Understanding Environmental Pollution ( second ed. ) . Cambridge, UK Cambridge University Press.Jaccard, Mark Kenneth ( 2005 ) . Sustainable fossil fuels the unusual suspect in the pursuit for clean and digesting energy Cambridge, UK Cambridge University Press.Jamie Sanderson and Sardar M.N. Islam ( 2007 ) mode alteration and economic development SEA regional modeling and analysis. Basingstoke Palgrave Macmillan.Lauber, V. ( Ed. ) ( 2005 ) Switch overing to Renewable Power A model for the twenty-first Century. London, GBR Earthscan Publications.Middleton, Nick ( 2003 ) The planetary casino an debut to environmental issues ( 3rd ed. ) London Arnold.Seitz, J L ( 2008 ) Global Issues ( 3rd ed. ) . Blackwell Malden MA ( USA ) .